‘Mainstreaming Sustainable Consumption in Asia’ is a new publication produced by Consumers International, the SWITCH-Asia Network Facility, and sponsored by the European Union. It was launched during the 10th Asia Pacific Roundtable on Sustainable Consumption and Production in Yogyakarta, Indonesia on 10 November 2011.
The booklet, divided in two parts, looks at how the huge increases in consumption in Asia over the next 20 years can be put on a sustainable path.
By 2030, Asia is expected to represent the biggest group of consumers in the world with consumer spending predicted to reach US$32 trillion. Asia already accounts for over 60% of the world population and this group of consumers is increasing at a rate of 1.2% yearly.
The first part of the booklet looks at the challenges that consumers face in the region when embracing sustainable consumption, particularly regarding the product life-cycle. The second part showcases solutions for the challenges, presented as case studies of programmes and projects from the region. A reference to Earth Charter Initiative actions appears in the second booklet.