A businessperson and entrepreneur. President of the Board, Ethos Institute for Business and Social Responsibility (a major association of companies in Brazil committed to sustainability) and former president of the Brazilian Association of Franchising. Co-Founder and Council Member of several organizations such as Sustainable São Paulo Movement; Sustainable Amazon Forum; World Business Academy in Brazil, Member, Sustainability Council, Real Bank and Santander Bank. Council Member, Global Reporting Initiative and Corporate Sustainability Index. He was also a member of congress of the city of Sao Paulo and a founding member of a new Brazilian political party Sustainability Network. In the last 90s, when Ricardo was Chairman of Yazigi (a language school located all over Brazil through franchising), he incorporated the Earth Charter as an educational instrument in this school system. Since then, he has incorporated the Earth Charter in many of his activities and talks. Ricardo has a postgraduate degree in General Management, PDG-EXEC; fellow ELIAS programme, MIT. 2002-06.